Jan-Thomas Asmus

Jan-Thomas Asmus is an expert in customer and user experience. Since 2013, he has explored how companies can better understand people’s needs and turn them into effective decisions.

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His experience spans the automotive industry, mechanical engineering and insurance, with a focus on digital products and services. His work brings together design thinking and business practice.

He teaches customer experience, involves employees in design work and creates awareness for the entire customer journey. He particularly values looking beyond areas of responsibility: understanding what happens before and after one’s own work, and how both shape people’s experiences.

Jan-Thomas Asmus studied Human-Centered Design and Interaction Design at the Schwäbisch Gmünd University of Design. This site is where he records ideas and thoughts on technology, human-centered design and topics that reach beyond daily business.

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